From META: Your reach is driven by how much your audience values the content you post. This is based on positive interactions and engagement with the content you post, such as link clicks, comments, shares, saves and reactions. (source)
Improving Engagement: Facebook prioritizes content that sparks conversation
Ask simple questions that only need a one-word answers - Example: “this or that” choices
Ask members to share their thoughts on items - favorites from their recent purchases, sizing info., items their kids love
Tag active members (sparingly) to increase positive interactions
Feature "Member of the Week" spotlights
Post a teaser like: ‘I’m dropping something BIG tomorrow - turn on notifications so you don’t miss it.’”
Additional tips:
Start advertising. You can also improve your reach by boosting a post or creating an ad. (straight from META!)
FB loves when you use its built-in features like Polls
Feature themed days (e.g. Tip Tuesday, Promo Friday)
Incorporate Short-Form Video: Facebook continues to lean into video more and more
Add short, vertical videos with captions
Repurpose content from Instagram and TikTok but remember to remove the watermarks
Going live weekly or biweekly can build momentum and boost favor in the algorithm
Re-engagement Audit
Do a post or pinned message with:
“Haven’t seen our posts lately? Be sure to turn on notifications so you don’t miss deals, shopping tips, and giveaways!”
“If you’re seeing this, drop an emoji! It will help us understand if you are seeing our posts”
Top Community Tips from Reddit:
“If you’re not posting Stories in your group, you’re missing easy visibility.”
“Meta hates link spam. So I post: ‘Comment 🛒 if you want today’s shopping list.”
“FB seems to boost posts that already have engagement, so I comment on my own post right after I publish it.”