Let your followers know that your storefront is the go-to place to discover all your favorite products in one convenient spot.

Consistent education is key—mention your storefront often across all your channels to keep it top of mind for your audience. Whether you're posting new content, engaging in DMs or comments, or sharing Instagram Stories (IGS), remind your followers that they can easily shop your recommendations through your OBWI storefront linked in your bio.

Sample copy:
​"I get so many questions about where my go-to jeans are from, so I made it super easy and organized! You can check out my shoppable storefront, where I’ve linked everything I love and use daily. Just click the link in my bio to shop directly!"

The key is consistency—bring up your storefront frequently in your interactions, whether responding to questions in comments or chatting with followers in DMs. Make it a regular part of your content flow, and you’ll maximize engagement across channels.