All Collections
Getting Started
What is a cookie and how long is cookie duration?
What is a cookie and how long is cookie duration?

Find out what a cookie duration is and what it means for your MagicLinks.

Updated over a week ago

πŸͺ The Power of Cookies πŸͺ

A fundamental aspect of affiliate marketing is the use of affiliate cookies, which play a crucial role in tracking referrals, sales, and commissions. They allow retailers to accurately track and compensate creators for their efforts. By understanding how cookies work and following best practices, you can build successful partnerships and maximize earnings.

What are Cookies?

Imagine cookies as tiny digital breadcrumbs left on a user's device (typically their web browser) when they click on an affiliate link. Each cookie is unique to the affiliate and contains information that's like a trail of breadcrumbs, allowing the affiliate program to follow the user's journey on a website. Their main gig? Attributing sales or actions to the right creators get the right compensation.

Lifecycle of a Cookie:

  1. Click-Tracking: When someone clicks on an affiliate link, a cookie is stored in their browser. This cookie typically contains unique identifier embedded in a URL.

  2. Conversion Tracking: When the customer completes a purchase, the affiliate cookie records this event. As long as someone checks out during the cookie duration or cookie window, you will earn commission for the entire shopping cart.

  3. Commission Calculation: You can find retailer commission rates on the Retailers section of the dashboard.

  4. Cookie Duration: Affiliate cookies have a limited lifespan which is typically anywhere from 1-30 days.

  5. Cross-Device Tracking: To account for users switching between devices (e.g., from a mobile phone to a desktop computer), some affiliate programs use advanced tracking methods that link user behavior across multiple devices. This ensures affiliates are properly credited for conversions regardless of the device used.

If you notice any potential discrepancies, please send a note to for clarification.

Did this answer your question?